The swift expansion of cross-border e-commerce has unlocked a more extensive global marketplace for domestic companies, yet it has also ushered in fresh intellectual property challenges. The prevalence of counterfeit goods, trademark disputes, and copyright conflicts in international trade has led to a concerted effort by platforms to bolster their intellectual property protection measures.

The Shenzhen Intellectual Property Association advises enterprises to proactively establish an international intellectual property strategy, emphasizing the importance of trademark registration and patent applications for core products or brands in target markets. Additionally, companies should enhance their internal intellectual property compliance management to adeptly navigate the complexities of transnational legal landscapes.