In today's era of the knowledge economy, intellectual property rights (IPRs), as an important driving force for social innovation and economic development, are becoming increasingly prominent in their significance. However, the public's awareness and the degree of importance they attach to IPRs still need to be improved. This paper aims to explore how to effectively enhance the public's understanding of IPRs, so as to promote the innovative atmosphere in society and economic development.

Firstly, this paper analyzes the current situation of the public's cognition of IPRs and points out the prevalent phenomena of misunderstandings and neglect. Then, it elaborates on the importance of IPRs from multiple perspectives, such as law, economy, and culture, as well as its profound impacts on the development of individuals, enterprises, and the country.

 In order to propose effective solutions, this paper conducts an in-depth study of the successful experiences at home and abroad in aspects such as the popularization and education of IPRs, publicity and guidance, and legal protection. On this basis, combined with the actual situation in China, targeted strategies and suggestions are put forward, such as strengthening the popularization and education of laws and regulations on IPRs, increasing the publicity efforts through the media and social platforms, and establishing an incentive mechanism for IPR protection.

This paper also emphasizes the joint role of all sectors of society in enhancing the public's awareness of IPRs. All parties, including the government, schools, enterprises, and the media, should work together to form a synergy and jointly create a social atmosphere that respects knowledge and protects innovation.

Finally, this paper summarizes the importance and urgency of improving the public's awareness and the degree of importance they attach to IPRs, and calls on all sectors of society to make joint efforts to contribute to the development of China's IPR undertakings